Brand overhaul for SWEPCO utility

ART DIRECTOR, DESIGNER

SWEPCO Arkansas

How do you bring a utility brand that's fallen a bit stale and stiff into the 21st century? With bright, people-centric photography, clean type and an energizing color palette. Add a conversational tone to meet customers where they are, and rethink entirely what energy-saving encouragement can look like.

© 2019 Heavy Fuel LLC